Overview:

Our client is a fast-growing global aesthetics company with a diverse portfolio of innovative products and solutions. They are seeking a Vice President of Marketing – Aesthetics to lead strategic marketing initiatives that drive brand growth, customer engagement, and commercial performance within the medical aesthetics market. This role will oversee HCP and direct-to-consumer marketing efforts while leading a high-performing team focused on strengthening brand positioning and market presence. The ideal candidate will bring deep expertise in brand strategy, consumer marketing, medical aesthetics, and cross-functional leadership.

Responsibilities:

• Develop and execute comprehensive marketing strategies to drive brand growth, customer engagement, and commercial performance.
• Analyze market trends, competitive activity, and consumer insights to inform strategic planning and optimize marketing initiatives.
• Establish and maintain a consistent brand identity across consumer and HCP touchpoints, including messaging, creative, and visual branding.
• Lead the development and execution of innovative advertising campaigns across digital, social, television, and traditional media.
• Oversee campaign strategy, creative development, production, and media execution.
• Develop and oversee social media strategies across key platforms and emerging channels to increase brand visibility and engagement.
• Monitor consumer and social media trends and adapt strategies to optimize performance.
• Establish and track KPIs to measure campaign effectiveness, brand performance, and ROI.
• Leverage data analytics and consumer insights to continuously optimize marketing strategies and campaign performance.
• Lead, mentor, and develop a high-performing marketing team while fostering creativity, collaboration, accountability, and innovation.
• Partner cross-functionally with Sales, Product Development, Medical, Legal, Regulatory, and Commercial teams to align positioning, messaging, and business objectives.
• Build and manage relationships with external agencies, media partners, and vendors.
• Develop consumer education and engagement initiatives to strengthen brand awareness, loyalty, and understanding of product benefits and safety.

Qualifications:

• MBA in Marketing, Business, or a related field preferred
• 10+ years of marketing experience, with a focus on injectable aesthetics or related healthcare products
• Proven experience developing and executing direct-to-consumer marketing campaigns, including television and social media
• 5+ years of senior marketing leadership experience managing high-performing teams and cross-functional initiatives; preferred
• Strong medical marketing experience, including HCP content development, clinical communications, and provider education; preferred
• Proven success driving brand growth, market share expansion, and commercial performance
• Experience leading injectable, aesthetic, dermatology, medical device, or specialty healthcare brands, including product launches and lifecycle management; preferred
• Strong understanding of the medical aesthetics market, including HCP and consumer dynamics
• Demonstrated experience managing agencies, strategic partners, and complex marketing initiatives
• Strong analytical skills and a data- and KPI-driven approach to marketing
• Exceptional leadership, communication, and interpersonal skills
• Ability to travel