Director of Marketing Excellence, Biologics

New Jersey, USA


Job# 950

The Director of Marketing Excellence is responsible for building marketing capabilities, assisting the Marketing Teams in understanding and leveraging tools to make informed “where to play” and “how to win” choices based on strong customer and market insights, and partnering with the Global Marketing Excellence Team to lead our client’s annual brand planning process.

Essential Job Duties and Responsibilities:

  • Identify capability gaps within the team and establish a roadmap for their resolution while simultaneously staying abreast of external best practices and raising internal standards accordingly
  • Drive a marketing cultural change towards a truly customer-centric model that is insights driven and externally focused
  • Lead the development and execution of foundational and advanced marketing capability building programs and training workshops
  • Lead the development and implementation of marketing training curriculum for new and existing US marketers that highlights the unique biologics product selling and B2B environment
  • Continuously iterate and improve programs and curriculum to reflect feedback, evolving marketing excellence tools, and ever-changing US healthcare environment
  • Facilitate workshops with the US Franchise Leads, constructively challenging and critiquing to deliver better quality thinking and results
  • Coordinate a consistent approach to annual brand planning
  • Partner with the Global Marketing Excellence Team to magnify the impact of marketing capability efforts within the US
  • Collaborate with the US Franchise Leads on strategic priorities, ensuring best practices are continuously shared within and outside of the US Commercial Team
  • Provide marketing thought leadership with US Franchise Leads
  • Be a renowned and credible “go-to” expert for Marketers at all levels, coaching and sharing knowledge when and where required
  • Champion a common, consistent marketing language throughout the US Commercial Team
  • Manage and optimize assigned budget, if applicable
  • This is not an exhaustive nor comprehensive list of key responsibilities as the candidate may perform other duties as assigned. This role may also evolve over time.

 

Required Skills, Knowledge & Experience:

  • Minimum of ten (10+) years of US pharmaceutical marketing experience
  • Demonstrated understanding of the unique B2B selling model and account management
  • Strong strategic thinking, analytical, creative problem-solving and decision-making skills
  • Proactive leadership and collaboration skills to establish strong networks
  • Passion for transformation and coaching; a strong desire and curiosity to continuously learn and improve self and others
  • Desire to help US marketers to do their “day jobs” better and committed to improving business performance and customer experience
  • Strong organizational awareness; ability to navigate, leverage, collaborate and deliver results within the matrix and operating culture
  • Excellent written and oral communication/presentation skills in English

 

Education:

  • A minimum of a bachelor’s degree is required
  • MBA degree is preferred

Critical Qualities:

  • Ability to work in a fast-paced and ever-changing environment
  • Strong sense of urgency, ability to effectively prioritize and operate calmly under pressure
  • Positive “can-do” attitude, proactive, and a self-starter
  • Ability to drive change with excellent communication and influencing skills
  • A high degree of maturity and self-confidence
  • Strong interpersonal and influencing skills
  • Well organized, highly motivated, process-driven, results-oriented personality
  • Ability to thrive and lead within a data-driven environment
  • Creativity, curiosity, enthusiasm, analytical acumen, and exceptional overall business insights
  • Understanding of adult learning principles
  • A desire to heighten enthusiasm by making work both fun and fulfilling
  • Ability to work on-site in hybrid capacity

Location: New Jersey, USA