The Senior Director, Marketing, Biologics will report to the Head of Franchise Marketing, and will work in close collaboration with transversal partners, to define end-to-end brand strategies and tactics.  These partners including US commercial colleagues, Portfolio Marketing, Marketing Excellence & Operations, B&OS, Medical, Public Affairs, Market Access and Finance, as well as Global partners such as Franchise and Brand Excellence.

Job Highlights:

• Develop and communicate a compelling vision and purpose for the brand.
• Build and execute the roadmap for the relaunch of the product using your extensive experience in market and customer insights, marketing strategy, brand value and differentiation, launch planning and execution.
• Achieve annual sales and profit targets as planned.
• Identify brand growth objectives and risk mitigation plans to maximize brand value (P&L) by:
  • Building strong brand identity and marketing strategies
  • Embedding market research and competitive insights along with performance feedback to continuously optimize tactics
  • Developing strong digital presence and customer experience
  • Orchestrating end-to-end execution maintaining a rolling 12-18 month master calendar.
• Guide development of rationale and decisions on pricing, positioning, promotion, distribution, market research, regulatory and other issues which impact product marketing.
• Collaborate with transversal partners to ensure alignment of brand strategic imperatives in sales, account management, medical, public affairs and delivery operations priorities.
• Develop budgets in proportion to their impact on revenues to achieve the greatest profit contribution.
• Routinely expand relationships with key opinion leaders and customers to uncover opportunities, which enhance value to customers.

Basic Qualifications:

• BS in business administration or life sciences
• 8-10 years’ experience in Pharma
• Experience and desire to work in a fast-paced dynamic environment
• Strong communication skills

Preferred Qualifications:

• MBA or masters
• Marketing, product launch, policy or marketing access experience in the U.S.
• Team leadership (people management) experience.
• Demonstrated breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.