Marketing Manager

Remote, USA

Job# 1211

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Overview:
Our client is looking for a clinically knowledgeable, product-focused Marketing Manager, with a strong background in medical aesthetics. This role acts as a key liaison between healthcare providers (dermatologists, plastic surgeons, med spas), the sales organization, and the marketing department. The successful candidate will transform complex clinical and product information into engaging marketing content, effective sales tools, and practice support programs that foster product adoption, drive procedure growth, and enhance customer success.

This position demands a hands-on marketer who can balance high-level strategy with day-to-day execution. The ideal candidate brings a deep understanding of the aesthetics market, proven experience engaging with healthcare professionals, and the capability to serve as both a product expert and a creator of compelling marketing materials.

Responsibilities:

  • Serve as the clinical and product marketing lead for aesthetic devices; convert technical and clinical insights into clear, impactful messaging.
  • Develop sales enablement tools such as presentations, objection-handling guides, competitive comparisons, FAQs, and demo scripts.
  • Collaborate closely with sales leadership to uncover needs and deliver targeted, high-value resources.
  • Train and support sales teams on new messaging, tools, and product positioning.
  • Build practice marketing kits including patient brochures, digital content, in-office displays, testimonial videos, and before & after galleries.
  • Equip physicians and their teams with marketing materials that boost patient education, treatment uptake, and practice success.
  • Work with KOLs and clinical partners to produce peer testimonials, case studies, and educational assets.
  • Support onboarding and marketing enablement for new customers in partnership with customer success teams.
  • Write persuasive, concise copy for a range of materials including brochures, sell sheets, and digital assets.
  • Oversee creative development for print, web, and event materials, ensuring brand consistency and regulatory compliance.
  • Manage timelines, budgets, and vendor relationships as necessary to meet deliverables.
  • Coordinate with cross-functional teams in marketing, sales, product, and clinical to align messaging and go-to-market strategy.
  • Provide input into campaign strategies from a physician-centric point of view, ensuring alignment with digital and demand generation efforts.
  • Offer mentorship and guidance to junior team members to uphold quality and support professional growth.
  • Monitor competitive and industry trends to inform positioning, messaging, and support materials.
  • Drive measurable outcomes such as increased product utilization and strong adoption at supported practices.
  • Ensure high engagement and usage of sales enablement tools, with a clear impact on field performance.
  • Foster strong feedback loops with customers and internal teams; contribute to a collaborative team culture.

Qualifications:

  • 5–8+ years of experience in medical aesthetics or related medical device marketing, with strong knowledge of dermatology, plastic surgery, and med spa segments
  • Demonstrated success in developing physician marketing tools and sales support assets that influence adoption
  • Deep clinical and product understanding; skilled in translating complex features into compelling benefits for both physicians and patients
  • Experience engaging directly with physicians, practice managers, and clinical staff
  • Strong track record of collaborating with sales teams and enabling field reps with effective marketing tools
  • Exceptional writing, communication, and project management skills
  • Proven leadership capabilities with the ability to mentor junior marketers
  • Proactive, resourceful, and thrives in a dynamic, high-growth environment
  • Comfortable using tools such as Canva, Salesforce, Asana, and Microsoft 365 (Word, Excel, PowerPoint, Teams, SharePoint, etc.)
  • Quick to learn and adapt to new platforms and technologies
  • A hybrid marketer and product expert who can represent the clinical and commercial value of the company’s offerings