The Director of Marketing is an experienced person within the medical aesthetics industry with a good understanding of regulatory and quality requirements (Notified Body, Quality System Regulations, Medical Device Directive).

Main mission

• Interface between physician’s requirements and design team (Marketing, Quality, Regulatory, Manufacturing, Clinical, outside vendors, partners) to develop the next generation products.
• Undertake assessment of potential new products and technologies of interest to the Company’s Business Development activities
• Write or review proposals for prospective product development projects and ensure that they are commercially interesting and economically viable
• Identify key business drivers for strategic market development through a thorough understanding of the product, cosmetic treatment practices, customer needs, and competitive market trends.
• Drive pre-launch initiatives including market vision, positioning, messaging and branding for new products
• Develop the proposal and marketing adapted to the medical community
• Gather the best data to support this positioning and message.
• Develop and execute in accordance with global marketing campaigns to target, reach and educate physicians. Local campaigns will be tailored for each country to match each country’s legal requirements.
• Coordinate the presence of the company in international medical congresses and successfully organize Master Classes / Symposia with high quality content.
• Prepare understandable training programs and guidelines.
• Build and maintain strong relationships with key decision makers in the market.
• Have the ability to identify market needs to define a consistent positioning of products and society around the world.
• Have the ability to anticipate trends in the medical market in order to recommend the development of new products and improve existing ones.
• Be a leader and recognized as an expert to convince countries and distributors to follow the strategy and positioning of our policy

Knowledge, Experience and Skills

• Scientific degree, ideally higher degree
• Strong project management skills
• Ability to understand scientific and technical issues and requirements
• Good appreciation of relevant Regulatory, Clinical and Quality standards and requirements
• Good knowledge of aesthetic market needs and trends
• Good communication skills
• Hands-on problem-solving approach, with a “can do” attitude

Location

• Paris, France