The Director of Marketing is an experienced person within the medical aesthetics industry with a good understanding of regulatory and quality requirements (Notified Body, Quality System Regulations, Medical Device Directive).
Main mission
- Interface between physician’s requirements and design team (Marketing, Quality, Regulatory, Manufacturing, Clinical, outside vendors, partners) to develop the next generation products.
- Undertake assessment of potential new products and technologies of interest to the Company’s Business Development activities
- Write or review proposals for prospective product development projects and ensure that they are commercially interesting and economically viable
- Identify key business drivers for strategic market development through a thorough understanding of the product, cosmetic treatment practices, customer needs, and competitive market trends.
- Drive pre-launch initiatives including market vision, positioning, messaging and branding for new products
- Develop the proposal and marketing adapted to the medical community
- Gather the best data to support this positioning and message.
- Develop and execute in accordance with global marketing campaigns to target, reach and educate physicians. Local campaigns will be tailored for each country to match each country’s legal requirements.
- Coordinate the presence of the company in international medical congresses and successfully organize Master Classes / Symposia with high quality content.
- Prepare understandable training programs and guidelines.
- Build and maintain strong relationships with key decision makers in the market.
- Have the ability to identify market needs to define a consistent positioning of products and society around the world.
- Have the ability to anticipate trends in the medical market in order to recommend the development of new products and improve existing ones.
- Be a leader and recognized as an expert to convince countries and distributors to follow the strategy and positioning of our policy
Knowledge, Experience and Skills
- Scientific degree, ideally higher degree
- Strong project management skills
- Ability to understand scientific and technical issues and requirements
- Good appreciation of relevant Regulatory, Clinical and Quality standards and requirements
- Good knowledge of aesthetic market needs and trends
- Good communication skills
- Hands-on problem-solving approach, with a “can do” attitude
Location
- Paris, France