PROFIL

Product Launch & Strategy:

• Develop and implement go-to-market strategies in alignment with global brand guidelines.
• Coordinate product positioning, competitive analysis, pricing strategies, and promotional campaigns.

Marketing Campaign Development:

• Design and execute 360-degree marketing campaigns (digital, social media, retail, influencers, PR, etc.) to increase brand visibility and sales.
• Collaborate with global and local teams to create and adapt marketing materials, messaging, and assets tailored to the U.S. market.

Event & Congress Management:

• Plan and execute participation in industry events, trade shows, congresses, and promotional events to raise brand awareness and engagement.
• Oversee event logistics, booth design, and event marketing to ensure maximum visibility and impact at key aesthetic and dermatology events.

CORE CAPABILITIES

• A hands-on marketer with a thorough understanding of digital and social media platforms, events management and capable of creatively engaging with audiences to build brand loyalty.
• Highly organized, able to manage multiple projects simultaneously while maintaining focus on key priorities.
• Energetic and enthusiastic, thriving in a fast-paced environment and willing to expand skills and responsibilities.

Passionate about communicating brand values and enhancing customer interaction through effective storytelling and content creation

EDUCATION & EXPERIENCE:

• Work experience in medical aesthetics, skincare, cosmetics or in any industry with hands-on value creation experience.
• Demonstrated success leading 360 integrated campaigns across the consumer marketing and professional funnel.
• Excellent written and oral communication skills. Comfortable interacting with all levels within the organization and externally.
• Proven ability to work in a fast-paced environment and highly skilled in prioritization

Strong attention to detail