Position Summary:

Our client is seeking a dynamic individual to fill the role of Director of Product Marketing. In this role, you will be responsible for leading the development of go-to-market strategies for innovative products. Reporting to the VP of Marketing, you will play a pivotal role in driving success in a fast-paced and competitive industry.

Responsibilities:

• Oversee the management of the existing product pipeline.
• Collaborate with cross-functional teams, including product, clinical, marketing, sales, engineering, and manufacturing, to ensure smooth product rollouts.
• Utilize your expertise in planning, forecasting, budgeting, and reporting to guide project success.
• Drive the development of core product messages and positioning.
• Coordinate testing, implementation, training, and marketing asset creation.
• Leverage your experience in developing solutions for medical providers and consumers, with a focus on the healthcare industry.
• Establish and maintain relationships with key opinion leader physicians.
• Provide leadership and training to the sales team.
• Collaborate with field sales representatives and support their training efforts.
• Attend industry conventions and meetings to stay informed and engaged.
• Stay informed about market conditions and competitive activities.
• Partner with the VP of Marketing to incorporate updates and messaging into tradeshows, symposiums, and study clubs.
• Work closely with the Marketing team to develop and execute annual marketing plans.

Qualifications:

• Bachelor’s Degree is required
• 5-10 years of product marketing experience
• Deep insights into provider and consumer mindsets
• Strong collaboration skills
• Solid understanding of marketing and branding fundamentals, with the ability to bring positioning and messaging to life.
• Experience in managing and developing product portfolios, including traditional devices and workflows.
• Ability to earn trust and motivate cross-functional teams at all levels within the organization.
• Strong data-driven decision-making
• Experience managing and reconciling budgets
• Entrepreneurial mindset
• Experience with robotic surgery marketing, familiarity with FDA regulations, dental industry experience, or start-up experience preferred.

Location:

Miami, FL