Overview:
The Marketing Manager is responsible for leading the development and execution of strategic marketing initiatives, including product launches, brand strategy, and campaign management, to drive national chain account growth and revenue targets. By collaborating cross-functionally with sales, R&D, and external agencies, this individual will leverage market insights and competitive analysis to create compelling marketing programs, optimize product positioning, and enhance go-to-market strategies.
Responsibilities:
- Lead overall marketing strategy development and execution, including program concepts, marketing collateral, and comprehensive campaign management
- Drive national chain account growth by leveraging aesthetic device expertise to develop protocols, marketing claims, and scalable processes for large medispa clients
- Spearhead product launches from concept to market, including sales materials development, field training, and launch activities coordination
- Develop and execute brand strategies for key product families, utilizing market insights to achieve revenue targets through data-driven marketing activations
- Lead cross-functional collaboration between marketing, sales and R&D teams to ensure integrated product development and go-to-market strategies
- Identify market opportunities through analysis of trends, competitive intelligence, and consumer insights to guide product innovation and marketing initiatives
- Partner with R&D to develop innovative concepts, compelling claims, and product stories while ensuring technical feasibility and commercial viability
- Manage relationships with creative, digital, and PR agency partners, overseeing project timelines, deliverables, and budgets
- Establish marketing best practices and processes that drive program success and operational efficiency
- Evaluate program effectiveness and ROI, providing strategic recommendations for brand and product portfolio optimization
- Other duties may be assigned.
Qualifications:
- Bachelor’s degree in Marketing or a related field
- 5+ years of related experience in aesthetic medical devices/ skincare industry
- Demonstrated success managing national accounts and medispa relationships
- Proven track record developing FDA-compliant marketing claims and protocols
- Experience collaborating with R&D on product development
- Strong project management skills with the ability to lead multiple initiatives
- Excellence in strategic planning, analysis and presentation
- Advanced proficiency in Microsoft Office suite
- Strong interpersonal skills with ability to influence cross-functional teams
- Adaptable self-starter who thrives in fast-paced environments