The Senior Director, Marketing, Biologics will report to the Head of Franchise Marketing, and will work in close collaboration with transversal partners, to define end-to-end brand strategies and tactics. These partners including US commercial colleagues, Portfolio Marketing, Marketing Excellence & Operations, B&OS, Medical, Public Affairs, Market Access and Finance, as well as Global partners such as Franchise and Brand Excellence.
Job Highlights:
- Develop and communicate a compelling vision and purpose for the brand.
- Build and execute the roadmap for the relaunch of the product using your extensive experience in market and customer insights, marketing strategy, brand value and differentiation, launch planning and execution.
- Achieve annual sales and profit targets as planned.
- Identify brand growth objectives and risk mitigation plans to maximize brand value (P&L) by:
- Building strong brand identity and marketing strategies
- Embedding market research and competitive insights along with performance feedback to continuously optimize tactics
- Developing strong digital presence and customer experience
- Orchestrating end-to-end execution maintaining a rolling 12-18 month master calendar.
- Guide development of rationale and decisions on pricing, positioning, promotion, distribution, market research, regulatory and other issues which impact product marketing.
- Collaborate with transversal partners to ensure alignment of brand strategic imperatives in sales, account management, medical, public affairs and delivery operations priorities.
- Develop budgets in proportion to their impact on revenues to achieve the greatest profit contribution.
- Routinely expand relationships with key opinion leaders and customers to uncover opportunities, which enhance value to customers.
Basic Qualifications:
- BS in business administration or life sciences
- 8-10 years’ experience in Pharma
- Experience and desire to work in a fast-paced dynamic environment
- Strong communication skills
Preferred Qualifications:
- MBA or masters
- Marketing, product launch, policy or marketing access experience in the U.S.
- Team leadership (people management) experience.
- Demonstrated breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.