Social Media Director

Remote, USA

Job# 1061

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Overview:

The Social Media Director will drive strategic growth across social channels while maintaining and evolving the brand voice. This role combines high-level strategy with hands-on execution to expand our social presence, launch new channels, and deepen audience engagement.

 Responsibilities:

  • Develop and execute comprehensive social media strategies to grow engagement and reach across all channels
  • Create and implement the launch strategy for new channels (ie. TikTok), including content direction and growth plans
  • Design and manage content calendars across all platforms, ensuring consistent messaging while adapting to platform-specific needs
  • Lead the evolution of our brand voice and messaging strategy across social channels
  • Identify and capitalize on relevant social media trends, formats, and moments while maintaining brand integrity
  • Monitor emerging platforms, features, and content trends to inform strategic recommendations
  • Create and produce engaging content across platforms, including short-form video
  • Manage day-to-day content creation, community engagement, and posting schedule
  • Execute photo/video shoots when needed
  • Actively engage with audiences across channels through targeted, timely responses
  • Monitor and grow social media communities across multiple channels
  • Coordinate with Marketing team to maintain brand consistency
  • Create and analyze performance reports, providing strategic recommendations

 Qualifications:

  • 5+ years’ experience in Social Media Management with demonstrated success in growing social channels and implementing strategies
  • Proven track record of launching and growing social media channels
  • Experience developing and executing content calendars and social media strategies
  • Strong portfolio demonstrating content creation abilities across platforms
  • Expert knowledge of social media platforms including Facebook, Instagram, YouTube, and TikTok
  • Excellent writing and communication skills
  • Strategic mindset combined with willingness to execute hands-on content creation
  • Highly organized with strong attention to detail
  • Experience with social media management, metrics and analytics tools